Curriculum Vitae

 

Education

Sept. 2015 – May 2017, Rutgers University-New Brunswick, MA
Program: Masters of Communication and Media
Area of study: Digital Media
Extracurricular activity: WRSU, Rutgers Radio 88.7 FM

Sept. 2011 – May 2014, Rutgers University-New Brunswick, BA
Area of study: Journalism and Media Studies; Digital Communication, Information and Media
Extracurricular activity: WRSU, Rutgers Radio 88.7 FM, The Core 90.3 FM, Black Voice Carta Latina magazine and AlumKnights newspaper

Aug.  2010 – Apr. 2011, Virginia State University
Area of study: Mass Communication
Extracurricular activity: WVST 91.3 FM

Employment History

Dec. 2017–Present, REMN Wholesale, Iselin, NJ
Marketing Coordinator (Contract Role)

  •  Create social postings across multiple platforms.
  • Design emails for company-wide use in Customer relationship management platform for account executives.
  • Design flyers for company-wide in Customer relationship management platform for account executives.
  • Draft and design emails in Constant Contact to promote upcoming webinars and more.
  • Make minor updates to the front end of the company’s website.
  • Update lock department monthly graphic.
  • Execute social media campaigns for webinars.
  • Work with marketing team to draft themes for upcoming tradeshows.
  • Coordinate visual displays for tradeshows.
  • Assist with the development of print advertisement.
  • Design marketing templates for internal use.

Apr. 2017–Sep. 2017, State Theatre New Jersey, New Brunswick, NJ
External Affairs Assistant

  • Served as the liaison between development, fundraising and marketing departments.
  • Manage calendar for the Senior Vice President and Chief of External Affairs.
  • Scheduled appointments for the Senior Vice President and Chief of External Affairs.
  • Track expenses for the Senior Vice President and Chief of External Affairs.
  • Identified potential social media posting opportunities for Senior Vice President and Chief of External Affairs.
  • Researched social media techniques for institutional messaging.
  • Developed social media campaign for fall membership drive.
  • Drafted ideas for social media promotional campaigns to increase visibility of event series sponsors.
  • Contributed to weekly pitch meetings to filter most impactful social media posts for continued event promotion.
  • Performed philanthropic screenings for potential donors for cultivation using iWave.
  • Entered patron provided data in to Tessitura which helped with continued marketing efforts.

Accomplishments:

  1. Served as the staff liaison for the inaugural African-American Outreach committee.
  2. Assisted in the social media marketing campaign for touring production, Jersey Boys, New Jersey debut.

Jan. 2013–Apr. 2017, Newark Symphony Hall, Newark, NJ
Digital Marketing Associate

  • Managed social media accounts to bring awareness to upcoming event as well as to increase patron online engagement.
  • Recorded, filmed, edited and produced video interviews for in-house initiated events and programs.
  • Established and maintained relationships with prominent local media outlets to aid in promotional efforts.
  • Captured professional quality images of hosted events for printed marketing material.
  • Prepared marketing budget for in-house productions for the review of the Executive Director and Board of Directors.
  • Formed relationship with Ticketmaster representatives to build digital patron database.
  • Draft solicitation and acknowledgment letters for event sponsors.
  • Designed promotional graphics for in-house productions including social media & e-mail graphics, pamphlets, program books, window posters and more.
  • Presented social media analytic reporting data to chairman of board as well as executive director.
  • Trained interns and partnered promotion companies on the social media practices of the venue to drive ticket sales.

Accomplishments:

  1. Gathered and edited promotional video content for a national television commercial.
  2. Captured original photographs that have been submitted and accepted for archival purposing in the New Jersey Historical Society.
  3. Increased the social media following of Newark Symphony Hall’s Facebook fan page by over 200%, on Twitter by 40% and YouTube views by over 200%.
  4. Wrote multiple on-air promotional scripts for national radio commercials.
  5. Expanded Newark Symphony Hall’s event ticketing systems to include e-Entry options.
  6. Appeared on local television programming as an advocate for Newark Symphony Hall.

Marketing Experience

Gospel at the Roots Concert with Richard Smallwood, 2014
national radio ad, local radio ad, national television ad and local television ad

Katt Williams’ Growth Spurt Tour, 2014
social media campaign

Tamar Braxton’s Love and War Tour, 2014
social media campaign

Kings of Christian Comedy with Marcus D. Wiley, 2016
social media campaign

Tasha Cobbs, 2016
social media campaign and national radio ad

You’re My Lady: The Play, 2016
social media campaign

Performance Photography

Rhoda Scott, Newark Symphony Hall, Newark, NJ
Ntozake Shange, Newark Symphony Hall, Newark, NJ
Tasha Cobbs, Newark Symphony Hall, Newark, NJ
Natalie Grant & Danny Gokey, Newark Symphony Hall, Newark, NJ
Dottie Peoples, Newark Symphony Hall, Newark, NJ
Dianne Reeves, Newark Symphony Hall, Newark, NJ
Smokey Robinson, Newark Symphony Hall, Newark, NJ
Marcus D. Wiley, South Orange Performing Arts Center, South Orange, NJ
Jon Bap, Friends & Lovers, Brooklyn, NY
Amy León, Joe’s Public – The Public Theater, New York City, NY
Jasmine Mans, The Nuyorican Cafe, New York City, NY
Maurice Chestnut,  Apollo Theater, Harlem, NY
Noname, le poisson rouge, New York City, NY
Latasha Alcindor, Knitting Factory, Brooklyn, NY
Bas, Cozz & Omen, St. Ann’s Warehouse, Brooklyn, NY

Event Production

6th Annual When Praises Go Up Gospel Showcase, Newark Symphony Hall (Terrace Ballroom); Executive Producer, 2016

Some Odd World EP Release Concert, Newark Symphony Hall (Newark Stage); Executive Producer, 2016

5th Annual When Praises Go Up Gospel Showcase, Newark Symphony Hall (Sarah Vaughan Concert Hall); Co-Producer, 2015

Gospel at the Roots Concert with Dottie Peoples, Newark Symphony Hall (Sarah Vaughan Concert Hall); Production Assistant, 2015

4th Annual When Praises Go Up Gospel Showcase, Newark Symphony Hall (Sarah Vaughan Concert Hall); Production Assistant, 2014

Gospel at the Roots Concert with Richard Smallwood, Newark Symphony Hall (Sarah Vaughan Concert Hall); Production Assistant, 2014

3rd Annual When Praises Go Up Gospel Showcase, Newark Symphony Hall (Sarah Vaughan Concert Hall); Production Assistant, 2013

My Brother Marvin, Newark Symphony Hall (Sarah Vaughan Concert Hall); Production Assistant, 2013

Research Experience

Social Media’s Affect on Digital Album Sales & Streams
Mass Incarceration and Hip-Hop Culture [current]

Teaching Experience

Strategic Presentation Methods in Digital Media, Spring 2018
Rutgers University-New Brunswick, Undergraduate Level, Accredited

Introduction to Social Media, Jan. – Feb. 2018
Hillside Public Library, Hillside, New Jersey; Non-Accredited

Introduction to Social Media, Jan. – Feb. 2018
Hillside Family Success Center, Hillside, New Jersey; Non-Accredited

Public Speaking

2nd Annual Curate Your Life Summit
Topic: Leveraging Social Media as a Career Tool

3rd Annual Inspired Artist Movement Conference, October 2017
Topic: Taking Ownership of Content as a Creativepreneur

Hip-Hop Retreat Week, August 2017
Topic: Preparing for Live Performances as an Independent Artist

The Starter Kit Series, July 2017
Topic: Art and Healing

2nd Annual Inspired Artist Movement Conference, October 2017
Topic: Making Your Financial Impact as an Artist

Straight Face, No Profile; October 2016
Topic: The Relationship between Mass Incarceration and Hip-Hop

Writing

Academic

Advertising Hip-Hop: Exploitation of a Culture
Rutgers University – New Brunswick; 2017

Social Media Currency: Translating Social Capital to Real-World Currency
Rutgers University – New Brunswick; 2016

Online Interviews

Letting Go & Letting God: How Nikeo Music’s Breaking Barriers in Gospel Music via Envert Entertainment, 2018
JAFÉ Is Ready To Assume The Throne via Envert Entertainment, 2017
Hurt John Collective Healing Urban Creativity via Envert Entertainment, 2017
Hip-Hop Artist Geo La Locura’s ‘Ambición’ Shines Bright via Envert Entertainment, 2017
Radamiz Is the ‘Writeous’ Emcee via Envert Entertainment, 2016
Fans Are Catching J.Lauryn’s ‘VIBES & HIGHS’ via Envert Entertainment, 2016
Just Call Poet Steven Willis ‘HisHeirness’ via Envert Entertainment, 2016
Newark Native Chad B Opens Up About Performing at Newark Symphony Hall via Newark Symphony Hall, 2015
Arielle Dominique Speaks On N.O.’s Growing Sound via Envert Entertainment, 2015
Meet Scarborough’s Prince Jimmy B via Envert Entertainment, 2015
Jeffrey Osborne’s ‘Greatest Love Affair’ via Newark Symphony Hall, 2014
The Whispers Celebrate 50 Years in the Business via Newark Symphony Hall, 2014
Erin Medley, J/MS ’04, appointed director of engagement at NJ.com via Rutgers University AlumKnights, 2013

Membership

National Association of Black Journalists
Newark Arts Education Roundtable
Jersey Arts

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